Ideas do not make good films, or good art period. As in, ‘wouldn’t be be clever if we did this?’ Things are never clever when they’re trying to be clever. (Which is a good measure of modern art, which baffles so many. When it’s relying on the higher brain to applaud it, it is likely a fraud, and missing the deeper potential and purpose of art.) That’s not the same as something produced intellectually, however. Art is the communion of the spirit or deeper psyche; and while it can be commended for intelligent execution, a merely decorated thought should be seen as deeply suspicious. Here lies creative bankruptcy; the land where hacks piece together pieces they’ve inferred will win awards. Sometimes, they get away with it. A project can be cynical; but cannot be produced by cynicism, consciously or otherwise.